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Blog - Marketing

80% more women-led businesses fail than those led by men.

Wow. But why? One reason is that women undercharge. Not surprising really since women tend to find money conversations and pricing harder than men.

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3 Branding Tips to Help Clients Remember your Coaching Business

Whether you’re a Leadership Coach, Executive Coach, Team Coach or specialise in another mode of coaching, it’s likely that your prospective clients will choose between your business and another. If you want to avoid the downward spiral of competing on price, here are 3…

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Make your Brand Human

You’re a coach who wants to make a difference for your clients, so how do you differentiate your business?  Answer: make your brand human and distinctive, and create authentic relationships 

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Lights, Camera, Action: Tips and tricks to create quality coaching videos

84% of people say they’ve been convinced to buy a product or service by watching a brand’s video (Optinmonster) and viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text (invideo)

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Cracking the Code: How to use SEO to expand your coaching practice

Discover how to use SEO (Search Engine Optimisation) for your coaching business, including our top 3 tips to get you started.

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Keep It Simple Stupid

I am sure you have heard of the KISS model.  It’s been around for at least a quarter of a century to my knowledge and in this blog post, Steve Mills talks about why most coaches do the complicated stuff that does not work as opposed to the SSTW (simple stuff that works).

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