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Blog - Marketing

Make your Brand Human

You’re a coach who wants to make a difference for your clients, so how do you differentiate your business?  Answer: make your brand human and distinctive, and create authentic relationships 

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Lights, Camera, Action: Tips and tricks to create quality coaching videos

84% of people say they’ve been convinced to buy a product or service by watching a brand’s video (Optinmonster) and viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text (invideo)

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Cracking the Code: How to use SEO to expand your coaching practice

Discover how to use SEO (Search Engine Optimisation) for your coaching business, including our top 3 tips to get you started.

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Keep It Simple Stupid

I am sure you have heard of the KISS model.  It’s been around for at least a quarter of a century to my knowledge and in this blog post, Steve Mills talks about why most coaches do the complicated stuff that does not work as opposed to the SSTW (simple stuff that works).

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The Coaching Business Builders

Having a coaching business is a people sport. Working as a coach supporting people every day can bring great meaning to our working lives. The pros are that it’s your business and this business can be built to enact your personal purpose. You can be in control of the game! The…

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unique selling point

How do you Stand Out from the Coaching Crowd?

In a rapidly expanding coaching sector when you provide a similar service to your coaching colleagues, what is your unique selling point? How do YOU stand out from the crowd? The answer is – use the media! Follow these fives easy steps recommended by our PR expert Tracy…

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