I am sure you have heard of the KISS model. It’s been around for at least a quarter of a century to my knowledge and in this blog post, Steve Mills talks about why most coaches do the complicated stuff that does not work as opposed to the SSTW (simple stuff that works).
One of the biggest problems I see is that marketing never gets done consistently or in large enough quantities. Coaches tell me “I’m on LinkedIn and I post on there once per week”. The truth is that you might as well not bother. You need to be posting every day at least 3 to 15 times.
Other coaches tell me that they do email marketing and they send out a quarterly newsletter. Again not enough. You need to be mailing at least fortnightly and ideally weekly.
Picking up the phone is another one! If you want to win business, then pick up the phone and talk to people.
Another big mistake is waiting for perfection. I have known people to write and re-write their marketing materials ten times and they are still not happy with it.
Keep it simple stupid! Today I listened to Frank Kern. Frank is one of the world’s top marketers and he was talking about a KISS marketing system that anyone can use. Here it is:
There you are a simple system for you to use that really works well for putting together your:
If you like my open and honest approach and you want more help then I work with coaches who have one of three problems:
Steve Mills has been a coach, trainer and consultant for over a quarter of a century. Steve specialises in marketing and in that time has worked with thousands of businesses and one thing Steve can tell you is that the businesses that are successful are those that are good at selling and marketing their products and services. So, if you want to grow your business, then you had better get better at sales and marketing.
Want to know more? Book a meeting, or sign up for Steve’s next webinar at www.steve-mills.com