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Why use the Trusted Coach Directory?

Finding a professional coach is difficult when anyone can call themselves a ‘coach’.

There are many types of coach; Executive, Leadership, Confidence, Relationship, Life, Career, Performance, Business Coach etc. This makes it challenging to find someone who has the right skills, qualifications and can demonstrate tangible results in the area you would like to develop.
This directory only accepts a professional coach who is qualified, experienced, a member of a professional coaching organisation, has regular coach supervision, insurance and excellent references.
We have done our utmost to ensure that you will find top quality coaches on this site. The responsibility and choice for whom you decide to work with is ultimately yours. Our aim is to make the process easier for you.
In addition to providing a verified listing, we also offer a personal matching service, please book in a call to discuss your needs
We also provide a portal of resources such as events, conferences, exhibitions, workshops, articles, industry news and blogs to enhance your continued personal and professional development
To watch an Introduction to the Trusted Coach Directory by founder Helen Isacke click here.
If you would like to keep in touch, please sign up here to our monthly newsletter.

How are TCD coaches verified?

The eligibility criteria for our coaches is that they have:

  • Membership of Professional Coaching Organisation, i.e. AC, ICF, EMCC, APECS & IAPCM
  • Current Public Liability and Professional Indemnity Insurance
  • Recognised and relevant coaching qualifications
  • Agreed to the Professional Coaching Organisation’s Code of Ethics
  • At least three years’ experience
  • Regular coaching supervision
  • Provided two client references – these are typically verbally authenticated

Remember that we offer a personal matching service, please book a call to discuss your needs

What is Coaching Accreditation?

Although coaches don’t have to be accredited to register on the site, we do encourage accreditation as we believe that it raises the standard of coaching. Accreditation demonstrates a commitment to professional coaching through clarifying their coaching style and coaching philosophy, a full understand of the skills required for coaching, case studies, references, CPD log, and an in depth understanding of the coaching code of ethics.

Different professional coaching bodies require different criteria for each level of membership.

Visit the Resources page to find out more.

What is coaching?

The International Coach Federation (ICF) defines coaching as: partnering with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential, which is particularly important in today’s uncertain and complex environment. Coaches honour the client as the expert in his or her life and work and believe every client is creative, resourceful and whole. Standing on this foundation, the coach’s responsibility is to:

  • Discover, clarify, and align with what the client wants to achieve
  • Encourage client self-discovery
  • Elicit client-generated solutions and strategies
  • Hold the client responsible and accountable

This process helps clients dramatically improve their outlook on work and life, while improving their leadership skills and unlocking their potential.

“Coaching targets high performance and improvement at work and usually focuses on specific skills and goals, although it may also have an impact on an individual’s personal attributes such as social interaction or confidence. The process typically lasts for a relatively short defined period of time, or forms the basis of an on-going management style.”
Chartered Institute of Personnel and Development (CIPD)

“Coaching is an interactive process that helps individuals and organisations to develop more rapidly and produce more satisfying results. Coaches work with clients in all areas including business, career, finances, health and relationships. As a result of coaching, clients set better goals, take more action, make better decisions, and more fully use their natural strengths.”
International Coach Federation

“…unlocking a person’s potential to maximise their own performance. It is helping them to learn rather than teaching them.”
Sir John Whitmore, author of ‘Coaching for Performance’

If you would like to keep in touch, please sign up here to our monthly newsletter.

What is Executive Coaching?

Whether you are the CEO, CTO or Managing Director, Executive Coaching provides a safe and confidential space to work on current challenges and move forward on specific projects. Working one to one with a qualified and experienced Executive Coach enables you to focus on outcomes such as developing a strategy, building your team or managing change.  Targeted conversations with your coach will challenge yet support you, enabling you and your organisation, to succeed more easily and effectively.

“Executive Coaching is aimed at inspiring executive leaders to make behavioural changes which transform themselves and the people around them thereby increasing business results and performance.” Jeremy Robinson, working definition of executive coaching. 

Read more about Executive Coaching here…

What is Leadership Coaching?

When you are good at what you do, the natural progression is promotion, and often you are ‘rewarded’ with a management role which includes leading a team of people – with little or no training. Newly appointed managers and even experienced leaders can find this role overwhelming as they struggle to understand how to behave as a leader- which is where a Leadership Coach can help.

Working one-to-one with a qualified, experienced Leadership Coach provides a safe and confidential space to raise your self-awareness of how best to lead with authenticity, to build a cohesive team, and to ensure that objectives are achieved.

Read more about Leadership Coaching here…

What is Performance Coaching?

When team members and managers require soft skills development, the natural route is to offer a generic training course, for example in assertiveness or time management. Many courses offer excellent content and cover a range of topics, but sometimes a team member needs a more bespoke and personally designed development programme. This is where a Performance Coach can add greater value by helping the individual to address challenges specific to that person.

Working one-to-one with a qualified, experienced Performance Coach provides a safe and confidential space to explore topics such as handling difficult situations, managing stress or giving an engaging presentation. A targeted and confidential conversation with a Performance Coach will challenge yet support the individual, enabling them to perform at their best, more often.

Read more about Performance Coaching here…

What is Career Coaching?

If you are feeling stuck at work or in your career, lacking progression, purpose, motivation or a sense of challenge, then a Career Coach might be able to help.

Working one-to-one with a qualified, experienced coach, focusing on the topic of your career, provides a safe and confidential space to explore where you are now, what’s working and what’s not, and what needs to change to help you feel more satisfied at work.

Read more about Career Coaching here…

What is Coaching Supervision?

Written by Edna Murdoch, one of the pioneers of Coaching Supervision.

“I have been involved in training coach supervisors internationally, for many years. In this article I will outline the key functions and benefits of coaching supervision, highlight some of the main features of supervision training, and indicate how to choose a coach supervisor. While coaching supervision uses some models from related disciplines, it is important to distinguish coaching supervision from educational, clinical and managerial supervision. Coaching supervision is a distinct practice and has developed in consultation with many coaches; it continues to embrace new learning and methodology, and to be in dialogue with coaches, coach trainers and employers of coaches.”

“Reflection is a crucial element in human learning.” Michael Carroll

Read more about Coaching Supervision here…

How is coaching different to mentoring and therapy?

According to the CIPD, mentoring involves the use of the same models and skills of questioning, listening, clarifying and reframing associated with coaching. Traditionally, however, mentoring in the workplace has tended to describe a relationship in which a more experienced colleague uses his or her greater knowledge and understanding of the work or workplace to support the development of a more junior or inexperienced member of staff.
One key distinction is that mentoring relationships tend to be longer term than coaching arrangements.

According to BACP (British Association for Counselling & Psychotherapy), therapy is time set aside by you and the therapist to look at what has brought you to therapy. This might include talking about life events, (past and present), feelings, emotions, relationships, ways of thinking and patterns of behaviour. The therapist will do their best to help you to look at your issues, and to identify the right course of action for you, either to help you resolve your difficulties or help you find ways of coping.

What are the benefits of coaching?

There are endless benefits from working with a professional coach, including increased productivity, improved confidence, better relationships, more satisfying work/life balance, employee engagement, staff retention and enhanced decision-making skills.

According to the ICF Global Coaching Client Study, published in 2016, those people worked with a coach experienced:

Increased Productivity

  • Improved work performance – 70%
  • Improved business management – 61%
  • Improved time management – 57%
  • Improved Team effectiveness – 51%

Increased Positivity

  • Improved self-confidence – 80%
  • Improved Relationships – 73%
  • Improved Communications Skills – 72%
  • Improved Work/Life Balance – 67%

Read some of the many client reviews on our coach profiles, sharing how they have benefited from coaching.

If you would like to keep in touch, please sign up here to our monthly newsletter.

How will coaching success be measured?

Most coaches will start your coaching programme with an assessment of where you are now, and what you would like to achieve from coaching. Setting benchmarks at the beginning will give you a measurement for success – you, or with input from your sponsor, will set the outcomes. Most coaching relationships focus on behavioural change, and whilst your coach cannot change you, they will support, guide and challenge you to achieve your goals.

What would a typical coaching programme look like, and how much does it cost?

There are many variables in coaching fees. Who is paying for the coaching? Are you the CEO or line manager, or are you funding your own coaching? How long is the programme? What else is included in the programme, i.e. 360 feedback, personality profiling, review meetings to include your line manager?

A typical Executive or Leadership Coaching Programme might be spread over 6 – 12

It could consist of 6 – 12 sessions, for example a shorter programme could include:

  • Personality Profiling
  • 360 degree Feedback from line manager, direct reports, colleagues and clients
  • Session 1: Profiling & 360 debrief, input from line manager and goal setting
  • Sessions 2 – 5: Working on goals via Skype or similar
  • Session 6: Wrap up, review progress, next steps

Depending on the type & length of the coaching programme, and who it’s for, fees can range from £3,000 – £25,000 + VAT, excluding venue & travelling expenses.

We also offer a personal matching service, please book a call to discuss your needs

If you would like to keep in touch, please sign up here to our monthly newsletter.

What is the return on investment?

According to the ICF Global Coaching Client Study, the vast majority of companies – 86% – say they at least made their investment back. Virtually all companies and individuals – 99% – who hired a coach said they were ‘Somewhat’ or ‘Very Satisfied’ with their overall experience, and 96% said that they would repeat the process.

Read this interesting guest blog about how coaches can demonstrate the ROI


Is the Trusted Coach Directory right for me?

  • Are you an executive, leadership, performance or career coach, or coach supervisor based in the UK?
  • Are you frustrated that you don’t have the time or skills to market your services?
  • Would you prefer to be helping clients and developing your own coaching skills, rather than making sales calls, writing newsletters and networking?

If the answers are yes, then let the Trusted Coach Directory be part of your marketing department.

We spend most of our time ensuring that the website is being found by your ideal clients in larger organisations, working on and offline. We are networking, making sales calls, building relationships and generating traffic to the directory, and to your website, on your behalf.

The Trusted Coach Directory has been developed to showcase who you are, what you do, your areas of expertise and how you help your clients achieve success.

Click on the next tab to find out why being a Trusted Coach is so much more than having a listing on the Directory, contact us if you have any questions or sign up here to our coach-only monthly newsletter and special offers.

To find the answers to many questions coaches have about the Directory, view a short video here made by Helen Isacke, Founder of the Trusted Coach Directory.

What else do I get apart from a listing on the Directory?

Being a Trusted Coach is so much more than having a listing on the directory. Membership of this professional coaching community also gives you:

  • Greater credibility having been verified by us – proving you have recognised qualifications, experience, supervision, insurance & great references.
  • ‘Trusted Coach’ branding that you can use on your website, LinkedIn profile etc
  • Increased exposure via Twitter and LinkedIn
  • Personal matching service connecting clients with coaches
  • Marketing hints and tips
  • Free advertising for your own workshops & events
  • Invitation to ‘Meet the Coach’ events where you can meet HR professionals, senior leaders and other coaches/supervisors
  • Ability to demonstrate your knowledge and expertise by submitting guest blogs and resources
  • Access to discounted training & events
  • Feedback on your profile

What do coaches say about being a member?

“Being part of the Trusted Coach Directory,  I have attended valuable networking events where I had the opportunity to showcase my expertise and meet new clients. I’ve gained access to useful coach specific sales training and marketing support.   The Trusted Coaches Directory offers a highly professional service which fills a gap which is much needed – that is helping businesses and individuals find high quality, experienced and accredited coaches, raising the game and reputation of the profession.  For the coaches, it helps them to find new clients which I personally have already secured in less than one year of membership.” Executive Coach Gayl Long


“I have been involved with Trusted Coach Directory and will remain so as it offers a first class network of coaches who are set up to give great value to clients. The professionalism experienced at each stage of my involvement has been excellent and I have already had my investment in the company repaid through new clients. Many thanks to Helen and her team”. Executive Coach and Coach Supervisor, Fiona Elder


“The Trusted Coach Directory is fast becoming the go-to place for coaches and coach clients to make informed choices and build on their success. I have been part of the directory since the very beginning and have found it to be an invaluable resource for discovering the right people and for the right people to find me. In fact, I have already won three new clients as a direct result of being part of the directory” Angela Dunbar, Coach, Coach Supervisor and Coach Trainer,

Who can register on the Directory?

The directory is for UK based:

  • Executive Coaches
  • Leadership Coaches
  • Performance Coahes
  • Career Coaches
  • Coach Supervisors

All registered coaches must meet our strict joining criteria.  Contact us if you have any questions whether you fulfil these criteria or sign up here to our coach-only monthly newsletter and special offers.

What are the criteria for registration?

To register as a ‘Trusted Coach’ you must be based in the UK and be able to demonstrate that you have:

  • Membership of a professional coaching/supervision organisation (see the question below which shows which professional bodies we recognise)
  • Proven coaching qualifications depending on your membership level – please ask us on if you are unsure what certificates are needed
  • At least 3 years or 500+ hours formal coaching experience
  • Professional Indemnity and Public Liability insurance – coaching related
  • Agreed to adhere to the AC/ICF/EMCC or IAPC&M code of ethics
  • Regular coach supervision with a qualified Supervisor
  • Been reference checked
  • If you wish to be listed as a Coach Supervisor, evidence of your Supervision qualification

We will ask for copies of relevant certificates and the other evidence required when you set up your account.

To find the answers to many questions coaches have about the Directory, view a short video here made by Helen Isacke, Founder of the Trusted Coach Directory.

Sign up here or contact us if you have any further questions.

What if I don't qualify now but want to join?

If you fulfil most, but not quite all of the criteria, then please contact us or email to let us know that you would like to become a Trusted Coach.

For example several of our verified coaches weren’t having Supervision before they joined us, or have gained their experience through other roles which we have been able to verify.

Please do feel free to contact us and we can advise you the best way forward.  To keep in touch meanwhile sign up here to our coach-focused monthly newsletter and special offers.

Which professional coaching/supervisor bodies do you recognise?

Association for Coaching (AC)

  • Individual Full Member
  • Accredited Coach / Executive Coach
  • Accredited Professional/ Professional Executive Coach
  • Accredited Master/ Master Executive Coach
  • Accredited Coaching Supervisor
  • Honorary Lifetime Fellow

International Coaching Federation (ICF)

  • Individual Full Member – with supporting coaching qualification certificates
  • Associate Certified Coach (ACC)
  • Professional Certified Coach (PCC)
  • Master Certified Coach (MCC)

European Mentoring and Coaching Council (EMCC)

  • EIA Associate or Associate via EQA
  • EIA Professional or Professional via EQA
  • EIA Master or Master via EQA
  • ESQA European Supervisor Quality Award

International Authority for Professional Coaching and Mentoring (IAPC&M)

  • Practitioner
  • Accredited Senior Coach/Mentor (ASC/M)
  • Accredited Master Coach/Mentor (AMC/M)
  • Accredited Fellow Coach/Mentor (AFC/M)

Association for Professional Executive Coaching and Supervision (APECS)

  • Practising Executive Coach
  • Accredited Executive Coach
  • Practising Supervisor
  • Accredited Supervisor
  • Practising Executive Team Coach
  • Accredited Executive Team Coach
  • Fellow

Memberships in italics qualify for a 10% discount.

Sign up here 

Why should I have regular coaching supervision

Supervision on a 1-1 or group basis is the formal opportunity for coaches working with clients to share, in confidence, their case load activity to gain insight, support and direction for themselves and thereby enabling them to better work in the service of their clients. We believe that regular supervision enhances your coaching skills and raises the standard of the coaching profession.

Find out more about Coach Supervision here…

Find a Coach Supervisor here…

How much does it cost to register on the site?

Once you have been verified as a Trusted Coach, you have 3 months’ free trial.

When your free trial expires, if you choose to stay on the site, the cost is £35 + VAT per month (paid monthly in advance).  The annual membership is £350 + VAT, payable in advance.  Accredited and credentialed coaches benefit from a 10% discount on this rate – check if you qualify in the section ‘which professional coaching bodies we recognise’ above.

Please sign up to our newsletter (at the bottom of the Home page) to keep up to date.

Sign up here or contact us if you have any questions.

Can I promote my workshops/events?

Yes, as long as your workshops/events are relevant to our audience, you can promote your events and workshops.

Our listed coaches can currently advertise their events for free. If you are not registered as a coach, but interested in promoting your events, do get in touch for our rates.

We don’t handle your event bookings, we provide an overview of the event (supplied by you) and a link directly to your website.

Once your event is published we also promote it via our social media channels and newsletters.

To advertise an event, please contact us.

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