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Why use the Trusted Coach Directory?

Finding a professional coach is difficult when anyone can call themselves a ‘coach’.

There are many types of coach; Executive, Leadership, Confidence, Relationship, Life, Career, Performance, Business Coach etc. This makes it challenging to find someone who has the right skills, qualifications and can demonstrate tangible results in the area you would like to develop.

This directory only accepts a professional coach who is qualified, experienced, a member of a professional coaching organisation, has regular coach supervision, insurance and excellent references.

We have done our utmost to ensure that you will find top quality coaches on this site. The responsibility and choice for whom you decide to work with is ultimately yours. Our aim is to make the process easier for you.

We also provide a portal of resources such as events, conferences, exhibitions, workshops, articles, industry news and blogs to enhance your continued personal and professional development.

How are TCD coaches verified?

The eligibility criteria for our coaches is that they have:

  • Membership of Professional Coaching Organisation, i.e. AC, ICF, EMCC
  • Current Public Liability and Professional Indemnity Insurance
  • Recognised and relevant coaching qualifications
  • Agreed to the AC/EMCC or ICF Code of Ethics
  • At least three years’ experience
  • Regular coaching supervision
  • Provided two client references – these are verbally authenticated

What is Coaching Accreditation?

Although coaches don’t have to be accredited to register on the site, we do encourage accreditation as we believe that it raises the standard of coaching. Accreditation demonstrates a commitment to professional coaching through clarifying their coaching style and coaching philosophy, a full understand of the skills required for coaching, case studies, references, CPD log, and an in depth understanding of the coaching code of ethics.

Different professional coaching bodies require different levels of criteria.

What is coaching?

The International Coach Federation (ICF) defines coaching as: partnering with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential, which is particularly important in today’s uncertain and complex environment. Coaches honour the client as the expert in his or her life and work and believe every client is creative, resourceful and whole. Standing on this foundation, the coach’s responsibility is to:

  • Discover, clarify, and align with what the client wants to achieve
  • Encourage client self-discovery
  • Elicit client-generated solutions and strategies
  • Hold the client responsible and accountable

This process helps clients dramatically improve their outlook on work and life, while improving their leadership skills and unlocking their potential.

“Coaching targets high performance and improvement at work and usually focuses on specific skills and goals, although it may also have an impact on an individual’s personal attributes such as social interaction or confidence. The process typically lasts for a relatively short defined period of time, or forms the basis of an on-going management style.”
Chartered Institute of Personnel and Development (CIPD)

“Coaching is an interactive process that helps individuals and organisations to develop more rapidly and produce more satisfying results. Coaches work with clients in all areas including business, career, finances, health and relationships. As a result of coaching, clients set better goals, take more action, make better decisions, and more fully use their natural strengths.”
International Coach Federation

“…unlocking a person’s potential to maximise their own performance. It is helping them to learn rather than teaching them.”
Sir John Whitmore, author of ‘Coaching for Performance’

What is Executive Coaching?

An Executive Coach will help you to focus on goals and outcomes that have a direct impact on your performance and the success of your organisation. You might want to explore areas such as company strategy, your leadership effectiveness, stakeholder management, stress and time management.

What is Leadership Coaching?

A Leadership Coach will help you define the gaps in your leadership skill-set, addressing topics such as relationship management, team development, self-confidence, time management, giving feedback, handling conflict, decision-making and problem solving.

What is Performance Coaching?

A Performance Coach can work with any level of employee who is looking to enhance their productivity and effectiveness, addressing topics such as confidence, time management, motivation, work/life balance, stress management.

What is Career Coaching?

A Career Coach can help you to consider your career path and the options available to you. Explore your strengths, skills, work values, natural personality style and find the confidence to pursue the next step on your career ladder.

What is Coaching Supervision?

Supervision on a 1-1 or group basis is the formal opportunity for coaches working with clients to share, in confidence, their case load activity to gain insight, support and direction for themselves and thereby enabling them to better work in the service of their clients.

How is coaching different to mentoring and therapy?

According to the CIPD, mentoring involves the use of the same models and skills of questioning, listening, clarifying and reframing associated with coaching. Traditionally, however, mentoring in the workplace has tended to describe a relationship in which a more experienced colleague uses his or her greater knowledge and understanding of the work or workplace to support the development of a more junior or inexperienced member of staff.
One key distinction is that mentoring relationships tend to be longer term than coaching arrangements.

According to BACP (British Association for Counselling & Psychotherapy), therapy is time set aside by you and the therapist to look at what has brought you to therapy. This might include talking about life events, (past and present), feelings, emotions, relationships, ways of thinking and patterns of behaviour. The therapist will do their best to help you to look at your issues, and to identify the right course of action for you, either to help you resolve your difficulties or help you find ways of coping.

What are the benefits of coaching?

There are endless benefits from working with a professional coach, including increased productivity, improved confidence, better relationships, more satisfying work/life balance, employee engagement, staff retention and enhanced decision-making skills.

According to the ICF Global Coaching Client Study, published in 2016, those people worked with a coach experienced:

Increased Productivity

  • Improved work performance – 70%
  • Improved business management – 61%
  • Improved time management – 57%
  • Improved Team effectiveness – 51%

Increased Positivity

  • Improved self-confidence – 80%
  • Improved Relationships – 73%
  • Improved Communications Skills – 72%
  • Improved Work/Life Balance – 67%

How will coaching success be measured?

Most coaches will start your coaching programme with an assessment of where you are now, and what you would like to achieve from coaching. Setting benchmarks at the beginning will give you a measurement for success – you, or with input from your sponsor, will set the outcomes. Most coaching relationships focus on behavioural change, and whilst your coach cannot change you, they will support, guide and challenge you to achieve your goals.

How much does coaching cost?

There are many variables in coaching fees. Who is paying for the coaching? Are you the CEO or line manager? How long is the programme? What else is included in the programme, i.e. 360 feedback, personality profiling, review meetings to include your line manager? Contact the coaches that look as though they fit the bill for your needs and have a chat with them.

What is the return on investment?

According to the ICF Global Coaching Client Study, the vast majority of companies – 86% – say they at least made their investment back. Virtually all companies and individuals – 99% – who hired a coach said they were ‘Somewhat’ or ‘Very Satisfied’ with their overall experience, and 96% said that they would repeat the process.

Why should I register on the Trusted Coach Directory?

You have spent a lot of time and money developing your coaching skills, yet if you are not getting in front of your ideal client, it’s unlikely that you will have a thriving business.

As a trained professional coach perhaps marketing isn’t your natural strength. You would rather be helping clients to get results than making sales calls, writing newsletters and networking.

This is why we are here. The Trusted Coach Directory is part of your marketing department.

We spend most of our time ensuring that the website it being found by your ideal clients in larger organisations, working on and offline. We are networking, making sales calls, building relationships and generating traffic to the directory, and to your website, on your behalf.

The Trusted Coach Directory has been developed to showcase who you are, what you do, your areas of expertise and the results you help your clients to achieve.

What else does the directory provide?

In addition to generating leads for you, once you are a registered Trusted Coach, we provide you with access to a portal of resources to help you continue your own professional development. We keep you informed of useful event information, i.e. coaching conferences, workshops, webinars and work opportunities.

You will also have the opportunity to submit articles, blog posts and run webinars demonstrating your area of expertise.

Who can register on the directory?

The directory is for Executive, Leadership, Performance, Career Coaches and Coach Supervisors.

What is the criteria for registration?

To register as a ‘Trusted Coach’ you must be able to demonstrate that you have:

  • Membership of a professional coaching/supervisor organisation
  • At least 3 years formal coaching experience
  • Professional Indemnity and Public Liability insurance
  • Agreed to adhere to the AC/ICF/EMCC or IIC&M code of ethics
  • Relevant coaching qualifications
  • Regular coach supervision
  • Been reference checked
  • Helped clients to get great results!

Which professional coaching/supervisor bodies do you recognise?

  • Association for Coaching (AC)
  • International Coaching Federation (ICF)
  • European Mentoring and Coaching Council (EMCC)
  • International Institute of Coaching and Mentoring (IIC&M)
  • Association for Professional Executive Coaching and Supervision (APECS)
  • Academy of Executive Coaching (AoEC)
  • Association of Coaching Supervisors (AOCS)

Why should I have regular coaching supervision

Supervision on a 1-1 or group basis is the formal opportunity for coaches working with clients to share, in confidence, their case load activity to gain insight, support and direction for themselves and thereby enabling them to better work in the service of their clients. We believe that regular supervision enhances your coaching skills and raises the standard of the coaching profession.

How much will it cost to register on the site?

For our ‘early adopter’ registered coaches, you will have at least three months free on the site, payment will not be required before 31st March 2017. Having experienced three months (or more) of what the site can offer, you can officially subscribe for £50 +VAT per month (paid monthly) or an annual fee of £450 + VAT, paid in advance.

If you choose not to subscribe after your free trial, your profile and access to the coach resources will be removed.

Can I promote my workshops/events?

Yes, there is a section on the site where you can promote your events and workshops. There is a fee of £75 + VAT per month for each event advertised. We don’t handle your event bookings, we provide an overview of the event (supplied by you) and a link directly to your website.

Can I promote my workshops/events if I'm not a registered coach?

Yes, as long as your workshops/events are relevant to our audience, you can promote your events and workshops.

If you are not registered as a coach on the site, there is a fee of £150 + VAT per month for each event advertised. We don’t handle your event bookings, we provide an overview of the event (supplied by you) and a link directly to your website.

To advertise an event, please contact us.