Including useful webinars, videos, books, articles, member discounts and much more
Member resource
By Helen Isacke|22.08.2019
Expert Interview: Martin Booth, Founder and owner of LeBoo Media talks about why getting your messages right is important, the key mistakes to avoid, what make a message compelling, the role tone of voice plays, and gives his Top Tips on how to create your core key messages.
Member resource
By Helen Isacke|07.08.2019
Expert Interview: Thomas Chalmers and Russell Borland talk about the steps and the strategies that led to their success, the mistakes they learnt from on the way, the marketing techniques that work for them, how they use coaching and research skills to ‘sell without selling’ and the values and relationships that underpin their success.
Member resource
By Helen Isacke|11.06.2019
Expert Interview: Rachel Maunder talks about what is meant by a personal brand, why having a brand is important as a coach, the brand mistakes made by coaches, the most important elements of a successful brand, and what you need to do to develop a strong brand.
Member resource
By Helen Isacke|11.06.2019
Expert Interview: Mark Lee talks about how to get better remembered, recognised and as a result referred by others. Mark also shares the best sources of referrals for coaches, the mistakes to avoid that stop referrals flowing, what you need to do as a coach to build good referral relationships and ways to make referral relationships work in the long term.
By Helen Isacke|04.06.2019
Reflective practice is a process that helps turn experience into knowledge (Gilbert and Trudel, 2001). It is therefore invaluable for the professional development of a coach. In practice in can be hard to know how best to do this, how it fits with coaching supervision and probably hardest of all for many, making the time to do so.
Member resource
By Helen Isacke|29.05.2019
Expert Interview: Podcast expert Dave Harries talks about, what is podcasting and how it works, how podcasting can help you as a coach to market yourself, what makes a good podcast, how you make podcasts and what to do with podcasts once you have produced them.
Member resource
Expert Interview: 'Making it Personal' public speaker Alastair Greener talks about, why making a coaching business personal is important, why people are more important than processes, what makes the most impact on clients and more.
Member resource
By Helen Isacke|16.05.2019
Expert Interview: Sylvia Baldock talks about, how a 'coach' can use video to build trust in your market place, what sort of videos to make and what to do with them, the importance of video sharing strategy, what the worst mistakes are when using video as a promotional tool and more.
Member resource
By Helen Isacke|30.04.2019
Expert Interview: Matthew Broadbent talks about what LinkedIn is and what it is used for, how to use it as a coach to build your expert status, top tips when creating your LinkedIn profile and more.
Member resource
By Helen Isacke|30.04.2019
Expert Interview: Chantal Cornelius talks about, the common difficulties coaches have with their marketing business, what a coach should get right before they spend money on marketing, what marketing collateral a coach really needs, what marketing methods work for coaches on and offline and what investment should you expect to make in marketing your coaching business.
