Hundreds of new coaching businesses are started up every year in the UK; sadly, many also fail every year. One of the reasons they fail is because they don’t get their marketing right. They throw money it, hoping it will work. They try a bit of this and a bit of that, because they’ve heard that’s what they need to do, or they think it might work.
Too many people waste money on marketing that’s not right for their business and that simply won’t work. Don’t be one of those businesses this year!
Successful businesses create a Marketing Plan that identifies what they want to achieve, who their ideal clients are and how to bring together all the different marketing activities they need to do, to make it more successful.
Chantal does marketing planning very differently to many other people in her industry. In this interactive session she’ll help you plan your marketing for the coming year by identifying the best techniques and saving you money, while still bringing in the clients you need. All in nine simple steps, from the process that she has developed and written a book about. You will leave with a structured, easy to use Marketing Plan that you can put into action for the year, to get the next 12 months off to a great start and keep going in the same direction.
This month, Sales Expert Jackie Jarvis interviews Chantal, who will be sharing:
- The common difficulties coaches have with marketing their businesses
- What a coach should get right before they spend money on marketing
- What marketing collateral a coach really needs
- What marketing methods work for coaches on and offline
- What investment should you expect to make in marketing your coaching business
Chantal set up her business, Appletree Marketing in 2000 and since then has helped hundreds of coaches to grow their businesses. She provides simple, practical and down to earth advice to help small businesses to grow.
She has written and published two books on marketing and business survival and is regularly asked to speak to groups of businesses on these subjects. She currently has a waiting list of clients wanting to learn from her how best to promote their businesses.