Lynne Stainthorpe helps you make your brand feel human, relevant and distinctive, so your business stands out, grows affinity and creates impact.
TCD Trusted Provider Lynne Stainthorpe has worked with many coaches over the years, including life coaches, leadership coaches, career coaches and culture coaches. Coaching can feel crowded, even with a defined niche, so the key is to understand your clients, your context and what differentiates your brand.
Lynne explains:
When we work together on your rebranding or branding, I use my Brand Affinity Framework to help you craft the foundation for your brand marketing. This means that we start from the inside out:
…Clarifying the ‘who’ of your brand and who your brand serves – paying attention to your vision, values and purpose, and defining your distinctive brand personality, including brand voice and style.
…Crafting your brand messaging – to bring out the emotional, expressive and functional benefits of working with your business and the transformation your clients will experience.
…Creating your standout brand identity – from your colour palette, logo and font family to the marketing collateral you need to make an impact, whether it’s a business card, PowerPoint template, roller banner or brochure.
However, you may not yet be ready to talk about a big change. Instead you may feel that something isn’t quite right or feels misaligned.
Perhaps your clients have changed, along with your services?
Or you feel embarrassed to send people to your website?
Or your branding feels a bit dated and tired?
Or you’ve fallen out of love with your brand?
This is when my Brand Clarity Call can help.
Simply let me know what is niggling you right now, along with your website and business name.
And we’ll go through some actions you can take to revitalise your brand and get it back on track.
