Are you a professional coach?

Surfing the Shift: Coaching with Confidence in an AI World

Date:

17/11/2025

Time:

18:30

Place:

Online

Category:

For Coaches

Cost:

£ 35+VAT: AC Member, £115+VAT: Non-Member

Hosted by Association for Coaching.

Coaches, are you ready to future-proof your practice?

Using the dynamic #RideTheWave 9 Rocks model, we’ll explore the key obstacles coaches face as artificial intelligence rapidly reshapes our industry. Together, we’ll unpack how AI-augmented coaching is evolving, identify where your current approach may be vulnerable, and reflect on the strengths you already bring to the table.

You will:

  • Gain fresh insights into the world of AI in coaching
  • Map your own strengths and risks using the #RideTheWave 9 Rocks framework
  • Engage in peer coaching to develop actionable strategies for growth

Don’t get left behind. Come and ride the wave with us.


In this webinar you will learn:

  • A Clear Understanding of AI’s Impact on Coaching
    – Discover how AI is already transforming the coaching landscape, and what it means for your role, value, and practice moving forward.
  • Insight into Your Personal Coaching Strengths & Vulnerabilities
    – Use the #RideTheWave 9 Rocks model to identify what’s supporting your success—and what could be holding you back in an AI-augmented world.
  • A Future-Focused Reflection on Your Coaching Identity
    – Reflect deeply on how your coaching approach aligns (or clashes) with future trends, and what adjustments may be needed to stay relevant and effective.
  • Actionable Strategies to Overcome AI-Related Challenges
    – Through peer coaching and structured discussion, walk away with tangible steps to navigate common pitfalls and build your AI resilience.
  • Renewed Confidence and Clarity in Your Coaching Direction
    – Leave with a stronger sense of purpose, readiness, and optimism—empowered to evolve your coaching practice, not just to survive, but thrive
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