Sula Bruce

I am a leadership and transition coach working with purpose-driven professionals who are navigating complexity, change, and moments of professional or personal re-orientation.

My clients care deeply about the impact they make, often in public service, sustainability, humanitarian and development sectors, creative and values-led organisations. They want to live and lead in ways that are both effective and sustainable.

My coaching sits at the intersection of identity, leadership, and transition. People often come to me when something is shifting: a role is changing, a long-held career path no longer fits, confidence has been knocked, they are returning to work after a break, or the wider system around them is in flux. I support clients to slow down, create space to think clearly, reconnect with what matters, and make conscious choices about how they lead, work, and live.

I am an ICF Professional Certified Coach (PCC) with a background spanning senior leadership, project management, facilitation, and mental health practice. Before qualifying as a coach, I worked as Executive Director and Chief Operating Officer of UN Women UK’s National Committee. Earlier in my career, I was an Event Director designing and delivering large-scale international conferences and trade shows focused on aid, international development, climate action, and sustainable development. These roles gave me first-hand experience of leadership under pressure, complex stakeholder environments, and mission-driven work at scale.

Today, I coach individuals, teams, and groups, and work comfortably across levels, from C-suite leaders to aspiring managers stepping into senior roles for the first time. I have a particular interest in supporting ambitious women as they stretch into leadership, build confidence, strengthen their voice, and navigate the often unspoken dynamics that come with responsibility and visibility. I have coached on leadership programmes within organisations including Publicis Media Groupe, the Greater London Authority, AXA Global Healthcare, and She Leads Change.

Alongside my coaching practice, I also work as a Mental Health Occupational Therapy Assistant with Purpose People. This gives me grounded, practical experience of supporting individuals experiencing mental health challenges and neurodiversity, including ADHD and autism. This perspective informs a coaching style that is trauma-aware, inclusive, and responsive to the whole person.

Clients describe my approach as warm, grounded, thoughtful, and gently challenging. I create spaces that feel safe enough for honesty, while supporting people to stretch, experiment, and take responsibility for what comes next. I pay close attention to patterns, language, and what sits beneath the surface, and I work collaboratively, trusting each client’s capacity to find their own way forward.

At the heart of my work is a simple intention: to support people to do good work, better, with greater clarity, self-trust, and alignment between who they are and how they lead.

A first conversation is on me. Schedule a discovery session at https://www.abettergood.org/schedule
to explore whether and how we might work together.