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Motivational Interviewing as a Coaching Approach

By Ian Coxan|19.08.2025

In coaching, sustainable change is rarely achieved by focusing only on surface-level goals. Clients often bring with them long-standing patterns, beliefs, and emotions that quietly influence their decisions and behaviours.

In this article, Ian Coxan explores how combining psychodynamic coaching principles with Motivational Interviewing (MI) creates a powerful framework for supporting clients to both understand why they do what they do and decide how they want to change.

This integrated approach not only deepens self-awareness but also strengthens motivation, enabling clients to achieve their goals with clarity, confidence, and lasting impact.

Motivational Interviewing as a Coaching Approach

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