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Sula Bruce

Coaching in English

500+ hours of coaching experience

Leadership Coach · Executive Coach · Team Coach · Career Coach

London

United Kingdom

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Overview
About me Credentials Reviews Events
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About me
I am a leadership and transition coach working with purpose-driven professionals who are navigating complexity, change, and moments of professional or personal re-orientation.

My clients care deeply about the impact they make, often in public service, sustainability, humanitarian and development sectors, creative and values-led organisations. They want to live and lead in ways that are both effective and sustainable.

My coaching sits at the intersection of identity, leadership, and transition. People often come to me when something is shifting: a role is changing, a long-held career path no longer fits, confidence has been knocked, they are returning to work after a break, or the wider system around them is in flux. I support clients to slow down, create space to think clearly, reconnect with what matters, and make conscious choices about how they lead, work, and live.

I am an ICF Professional Certified Coach (PCC) with a background spanning senior leadership, project management, facilitation, and mental health practice. Before qualifying as a coach, I worked as Executive Director and Chief Operating Officer of UN Women UK’s National Committee. Earlier in my career, I was an Event Director designing and delivering large-scale international conferences and trade shows focused on aid, international development, climate action, and sustainable development. These roles gave me first-hand experience of leadership under pressure, complex stakeholder environments, and mission-driven work at scale.

Today, I coach individuals, teams, and groups, and work comfortably across levels, from C-suite leaders to aspiring managers stepping into senior roles for the first time. I have a particular interest in supporting ambitious women as they stretch into leadership, build confidence, strengthen their voice, and navigate the often unspoken dynamics that come with responsibility and visibility. I have coached on leadership programmes within organisations including Publicis Media Groupe, the Greater London Authority, AXA Global Healthcare, and She Leads Change.

Alongside my coaching practice, I also work as a Mental Health Occupational Therapy Assistant with Purpose People. This gives me grounded, practical experience of supporting individuals experiencing mental health challenges and neurodiversity, including ADHD and autism. This perspective informs a coaching style that is trauma-aware, inclusive, and responsive to the whole person.

Clients describe my approach as warm, grounded, thoughtful, and gently challenging. I create spaces that feel safe enough for honesty, while supporting people to stretch, experiment, and take responsibility for what comes next. I pay close attention to patterns, language, and what sits beneath the surface, and I work collaboratively, trusting each client’s capacity to find their own way forward.

At the heart of my work is a simple intention: to support people to do good work, better, with greater clarity, self-trust, and alignment between who they are and how they lead.

A first conversation is on me. Schedule a discovery session at https://www.abettergood.org/schedule
to explore whether and how we might work together.
Credentials
Professional body membership

International Coach Federation

Level of membership/accreditation

ICF - Professional Certified Coach

Qualifications

- ICF Professional Certified Coach (PCC), 2025
- Evolution Coaching Academy – Intuitive Coach (ICF Accredited Level 2, 2025) - Evolution Coaching Academy – Birth of a Coach (ICF Accredited Level 1, 2024)

- Core Strengths 2.0 Facilitator (2020) - Total SDI Facilitator (2019)

- Relational Dynamics 1st (RD1st) Advanced Coaching “Sharpen the Saw” (2018)- Relational Dynamics 1st (RD1st) Coaching Accreditation (2017)

Reviews
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Sula is an exceptional coach. Her style is beguiling yet incisive, searing in the best possible way, and always rooted in deep care and integrity. She has an extraordinary ability to cut through noise and self-doubt, helping me see patterns, reflect my strengths, and shine a light on my blind spots with clarity and compassion. Through our work together, I gained confidence, focus, and a much stronger sense of my values and future direction. Without a doubt this directly supported me in securing a new role and taking a significant step forward in my career. If you are looking for a coach who will challenge you, champion you, and help you move forward towards your goals in meaningful, I cannot recommend Sula highly enough. Senior Policy Officer.

05/02/2026

Sula is an exceptional coach. I had the great pleasure of working with her through Macmillan Cancer Centre. My sessions with her helped me through an especially difficult time after the side effects of cancer treatment affected me physically, cognitively, and emotionally. With the help of Sula's coaching, kind encouragement, and brilliant ability to reframe, I was able to complete my master's degree at Cambridge after an extended medical leave. She had the acuity to see me as both the strong thinker I used to be and am striving to rebuild, as well as the deeply vulnerable person I'd become who needed self-forgiveness and grace. She has a high level of emotional intelligence, making her an ideal coach -- I only wish I could have worked with her longer! Highly recommend.

03/02/2026

I had the pleasure of working with Sula Bruce over 14 months in her capacity as a leadership coach whilst I was on the Greater London Authority Aspiring High Emerging Leaders programme. I found Sula to be a magnificent coach; clear-sighted, able to ask pertinent questions and able to move conversations on productively and with ease. Sula was able to match my pace and is inspiring, warm and acts with integrity at all times.

30/01/2026

Working with Sula during the Aspiring High programme was both grounding and confidence-building. What stood out most was her ability to create space for calm reflection and help me see my work from different perspectives. Rather than encouraging me to adopt a new leadership style, she helped me recognise patterns already present in how I lead. Through our conversations, I became more aware that I was already leading in a way that is curious, attentive, inclusive, and collaborative, including noticing how I naturally use inclusive language in my day-to-day leadership. She was also the person who helped me clearly articulate that I am stepping into two journeys at the same time, as a Leader and as a Mother. She reframed this not as a conflict to manage or a setback, but as a period of meaningful growth, perspective, and responsibility. Sula combines deep listening with thoughtful challenge. Her coaching helped me move forward with greater clarity, confidence, and trust in my own judgment. I would highly recommend her to leaders navigating transition, complexity, or moments of significant change. F. C.

20/01/2026

I’ve had the pleasure of working with this exceptional certified coach and can’t recommend her highly enough. Sula has a rare ability to challenge thinking in a way that feels both energising and deeply supportive. Her coaching creates one of the safest environments I’ve experienced, where honest reflection and brave conversations come naturally. What truly sets her apart is her ability to tap into what’s really going on beneath the surface. She listens intently, asks insightful questions, and helps uncover the core issues that unlock real progress. Through her facilitation, innovative thinking feels accessible and practical, not overwhelming. If you’re looking for a coach who combines sharp insight, genuine care, and the ability to create meaningful, lasting change, Sula is outstanding. J. P.

20/01/2026

Working with Sula was truly transformative. Her coaching enabled me to uncover my authentic self, peeling back layers to address the root causes of what was holding me back as a leader. Through this process, I gained confidence and a fearless approach to leadership. Today, I feel equipped to stand on any stage, anywhere in the world, and deliver with authenticity and conviction. Sula helped me realize that my core mission is to support others, and in doing so, I continue to discover hidden strengths within myself. Her coaching is ideal for anyone seeking a profound challenge on the path to self-discovery—you will be amazed at what you uncover. What makes Sula's technique unique is that it is cushioned in love, patience and kindness, yet she always finds a way to guide you to the truth. By the end of my sessions with her I felt as though I had become a coach myself, ready to help others and I'm still not sure how she achieved that! Maybe her fantastic listening skills and her attention to even the smallest detail. Senior Programme Officer

08/01/2026
Events

Gathering Space - A Reflective Circle for people who hold a lot for others

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Specialist areas
Communication Confidence Decision Making Feedback Leadership Managing Change Motivation Returning from Maternity Leave Transition Work/Life balance
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