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Tamson Edmonds

Coaching in English

500+ hours of coaching experience

Leadership Coach · Executive Coach · Team Coach


United Kingdom

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About me

Leadership Coach - Bristol

With a background in educational Leadership and a master’s in Leadership, I am an educator at heart and understand how people learn and evolve.

In 2013, I joined Professor Steve Peters’ consultancy specialising in psychological coaching. I supported individuals and teams to embed the principles of ‘The Chimp Paradox’, which contributed to the success of Team GB.

In 2017, I wanted to bring a wider influence to my work and started Amara Coaching & Training.

Who I work with:

I work with CEOs, MDs and their Leadership Teams to advance their Leadership Skills and create strong team alignment.

Research has proved that when team members have a strong identification to their team, their performance will increase by 50%.

I’ve worked with fantastic medium to large companies, including: Google, TikTok, Twitter, Defected Records, Hey Honey, Caval, SingKing, BJSS, SCC and Hipp.

“The ACT Leadership Alignment Programme has played a significant role in helping us to achieve our team’s immediate goals and targets. The transformation to the team’s dynamics and communication has been invaluable. It has given us an exceptional platform to tackle our future plans”.

Jamie Talbot, Managing Director, Caval Ltd

What I do and why:

My ambition is to evolve Leaders and Teams fit for the future.

The World Economic Forum cited that Emotional Intelligence (EQ) was found to be the strongest predictor of performance and that 90% of top performers are high in emotional intelligence.

This means that Leaders are more likely to lead high performance teams if they have high EQ.

Leaders and their teams with low EQ are often misaligned and not getting the benefit from working together to drive business results. Team misalignment is costly.

My work creates team alignment through establishing a clear team identity. The team’s unique identity then becomes embedded in the team's behaviours, systems and processes.
“The Coaching and Team Sessions with Tamson has supported my transition from MD to CEO and developed the team’s leadership qualities and skills. The togetherness, accountability and productivity of the team has all increased. Working with Tamson is a breath of fresh air. Her ability to clearly understand the business requirements as well as personal needs is a special skill.”

Wez Saunders, CEO, Defected Records

To find out how to evolve your Leadership and increase your team’s performance by 50% book an intro call with me.
Professional body membership

International Coach Federation

Level of membership/accreditation

AC - Individual Full Member


MA in Leadership and Management (Thesis in coaching - awarded distinction) Trained as a Psychological Mentor by Prof Steve Peters whilst employed by Chimp Management 2013 - 2017

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Specialist areas
Conflict Emotional Intelligence Leadership Managing Change Resilience Strategy Team Coaching Team Development Transition Wellbeing
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