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Ruth Friedman

Coaching in English

500+ hours of coaching experience

Executive Coach · Leadership Coach · Team Coach · Career Coach


United Kingdom

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About me

Master Executive Coach - Edinburgh

I help Executive women who feel overlooked and stuck in their careers. to communicate more clearly, overcome self-doubt and make a bigger impact. This helps you get more visibility so you can progress your career and get the promotion you deserve.

I have come to this through challenging experiences, early in my professional life. At the time I was working in STEM, Corporate IT and Project Management. I learned skills and methods, in which I am now trained and Certified to address the challenges that I faced. I now use these approaches in support my clients. I do this work now so that other women do not suffer like I had to.

Through my work with hundreds of clients I have noticed that many women suffer from common pitfalls. As women, we are socialized differently to men. We are trained to play small, make nice, be good, and take care of others. None of these traits help us to stand out and be recognized for the skills and talents that we have inside us and want to bring to the world.

I help you recognize what has shaped you so that you don’t have to be limited by anything that does not serve any more. Working together will bring you more awareness so that you have more choice available.

I also support you with carefully curated tools to help you integrate new ways of being into daily life.

After working with me, my clients feel more powerful, hopeful, engaged. Many of my clients go on to get promoted within the 6 months of our work together.

I also work with men and women from ethnic minorities who face, in some ways, similar challenges. I am a seasoned DEI expert. In a prior role I managed a European-level diversity education program for a small NGO where I worked. I have also authored client training materials on aspects of Diversity, Equity and Inclusion and addressing discrimination. I am DEI Expert Coach for one of my clients.

I am looking forward to working with you
Professional body membership

Association for CoachingInternational Coach Federation

Level of membership/accreditation

AC - Accredited Master Executive CoachICF - Professional Certified Coach


Master Executive CoachProfessional Certified CoachTeam CoachNARM Informed Professional (Neuro Affective Relational Model is a Trauma Informed approach)Focusing Practitioner and GuideMotivational InterviewingExistential Wellbeing

Write a review

I've thoroughly enjoyed and benefitted greatly from working with Ruth over the last 6 months. My coaching journey started due to undertaking a 12 month international assignment and having formal management responsibility for the first time in my career. Working with Ruth initially was focussed on dealing with imposter syndrome I was facing as a result of the step up in responsibility. Ruth helped me to challenge the negative beliefs and overcome them to grow in confidence of my ability. The primary benefit I have found in working with Ruth however is her focus on taking tangible actions as a result of our conversations which has led to me making progress towards my goals in a short space of time. I'd recommend Ruth as a coach!


Working with Ruth has helped me take steps in areas of my life that I've thought about (and read up on) for years but where I've gotten stuck half way. Ruth's encouragement to reflect, sometimes giving me ideas for "exercises" to try, and sometimes mirroring back to me what she hears helps me see my own thinking and come further than before. In several coaching sessions I've been amazed to find that I come out with new thoughts and experiments to try where I previously thought that I had exhausted the possibilities. One area where Ruth and I have worked is around how to create space for strategic thinking in the daily whirlwind of urgent tasks. And now I'm on a new path! I highly recommend Ruth as a coach!

Specialist areas
Cross Cultural DE&I Emotional Intelligence Glass Ceiling Managing Emotions Resilience Team Coaching Team Development Wellbeing Work/Life balance
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