Ruth Friedman

Master Executive Coach - Edinburgh

I help Executive women who feel overlooked and stuck in their careers. to communicate more clearly, overcome self-doubt and make a bigger impact. This helps you get more visibility so you can progress your career and get the promotion you deserve.

I have come to this through challenging experiences, early in my professional life. At the time I was working in STEM, Corporate IT and Project Management. I learned skills and methods, in which I am now trained and Certified to address the challenges that I faced. I now use these approaches in support my clients. I do this work now so that other women do not suffer like I had to.

Through my work with hundreds of clients I have noticed that many women suffer from common pitfalls. As women, we are socialized differently to men. We are trained to play small, make nice, be good, and take care of others. None of these traits help us to stand out and be recognized for the skills and talents that we have inside us and want to bring to the world.

I help you recognize what has shaped you so that you don’t have to be limited by anything that does not serve any more. Working together will bring you more awareness so that you have more choice available.

I also support you with carefully curated tools to help you integrate new ways of being into daily life.

After working with me, my clients feel more powerful, hopeful, engaged. Many of my clients go on to get promoted within the 6 months of our work together.

I also work with men and women from ethnic minorities who face, in some ways, similar challenges. I am a seasoned DEI expert. In a prior role I managed a European-level diversity education program for a small NGO where I worked. I have also authored client training materials on aspects of Diversity, Equity and Inclusion and addressing discrimination. I am DEI Expert Coach for one of my clients.

I am looking forward to working with you