Ruth Friedman

Master Executive Coach - Edinburgh

I am recognised by the Forbetter Institute as one of Edinburgh's Top 10 Coaches
I am the creator and owner of Lead Being You coaching company. I created Lead Being You to help people like you overcome your doubts, manage your stress, and build confidence.
When you do that,
➤ you value yourself a lot more,
➤ You make better use of your time
➤ you delegate better,
➤and you have a bigger impact.

I can help you believe in yourself even more so that you can get on and do the great work you want to be doing in the world
This is what I want for you .

Experience
Working with executives since 2014
Over 2000 coaching hours with high level and high potential individuals and teams
In addition to Coaching, I use three different somatic processes in which I am trained and qualified Focusing, NARM, (Neuro Affective Relational Model, the practice of Circling). It is rare for coaches to be trained in any one of these somatic practices. To be trained in all three is rarer still!

My work is based on my own empirical research working with hundreds of clients. This research has led me to create The Lead Being You framework, which uses my proprietary Adaptation Styles with Caricatures methodology

I work with clients 1:1, group coaching and training in organisations

My professional background is in Science, Corporate IT, Leadership Development, DEI and Training

My clients include: Edinburgh International Book Festival, Street Fit Scotland, European Commission, OSCE. Through 3rd Parties I have also worked in Fortune 500 companies including BP, Shell, ING, HSBC, GSK, Merck, Visa, Google, Amex, among many others

I also train other coaches in the somatic tools I use

My clients say:
‘Coaching with Ruth has helped me save a day a week due to being clear on boundaries, delegating and not taking everything on myself’ Jo Walker, Head of IT , Fortune 500 manufacturing company

'Working with Ruth helped me be the best version of what I bring to the table' Simon F, Google


Credentialed: AC Master Executive Coach, ICF Professional Certified Coach, NARM Informed Professional, Focusing Guide and Trainer, Cerified Circling leader, Adult Trainer and Educator
Trained in Mindful Self Compassion, trauma informed coaching, Appreciative Inquiry, Existential Well-Being, Positive Psychology, Physiology of Stress among others

#valueyourvalue
I look forward to being in contact
[email protected]