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Ruth Friedman

Coaching in English

1500+ hours of coaching experience

Executive Coach · Leadership Coach · Team Coach · Career Coach

Edinburgh

United Kingdom

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Overview
About me Credentials Reviews Blogs
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About me

Master Executive Coach - Edinburgh



I am recognised by the Forbetter Institute as one of Edinburgh's Top 10 Coaches
I am the creator and owner of Lead Being You coaching company. I created Lead Being You to help people like you overcome your doubts, manage your stress, and build confidence.
When you do that,
➤ you value yourself a lot more,
➤ You make better use of your time
➤ you delegate better,
➤and you have a bigger impact.

I can help you believe in yourself even more so that you can get on and do the great work you want to be doing in the world
This is what I want for you .

Experience
Working with executives since 2014
Over 2000 coaching hours with high level and high potential individuals and teams
In addition to Coaching, I use three different somatic processes in which I am trained and qualified Focusing, NARM, (Neuro Affective Relational Model, the practice of Circling). It is rare for coaches to be trained in any one of these somatic practices. To be trained in all three is rarer still!

My work is based on my own empirical research working with hundreds of clients. This research has led me to create The Lead Being You framework, which uses my proprietary Adaptation Styles with Caricatures methodology

I work with clients 1:1, group coaching and training in organisations

My professional background is in Science, Corporate IT, Leadership Development, DEI and Training

My clients include: Edinburgh International Book Festival, Street Fit Scotland, European Commission, OSCE. Through 3rd Parties I have also worked in Fortune 500 companies including BP, Shell, ING, HSBC, GSK, Merck, Visa, Google, Amex, among many others

I also train other coaches in the somatic tools I use

My clients say:
‘Coaching with Ruth has helped me save a day a week due to being clear on boundaries, delegating and not taking everything on myself’ Jo Walker, Head of IT , Fortune 500 manufacturing company

'Working with Ruth helped me be the best version of what I bring to the table' Simon F, Google


Credentialed: AC Master Executive Coach, ICF Professional Certified Coach, NARM Informed Professional, Focusing Guide and Trainer, Cerified Circling leader, Adult Trainer and Educator
Trained in Mindful Self Compassion, trauma informed coaching, Appreciative Inquiry, Existential Well-Being, Positive Psychology, Physiology of Stress among others

#valueyourvalue
I look forward to being in contact
ruth@leadbeingyou.com
Credentials
Professional body membership

Association for CoachingInternational Coach Federation

Level of membership/accreditation

AC - Accredited Master Executive CoachICF - Professional Certified Coach

Qualifications

Master Executive CoachProfessional Certified CoachTeam CoachNARM Informed Professional (Neuro Affective Relational Model is a Trauma Informed approach)Focusing Practitioner and GuideMotivational InterviewingExistential Wellbeing

Reviews
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I've thoroughly enjoyed and benefitted greatly from working with Ruth over the last 6 months. My coaching journey started due to undertaking a 12 month international assignment and having formal management responsibility for the first time in my career. Working with Ruth initially was focussed on dealing with imposter syndrome I was facing as a result of the step up in responsibility. Ruth helped me to challenge the negative beliefs and overcome them to grow in confidence of my ability. The primary benefit I have found in working with Ruth however is her focus on taking tangible actions as a result of our conversations which has led to me making progress towards my goals in a short space of time. I'd recommend Ruth as a coach!

18/12/2023

Working with Ruth has helped me take steps in areas of my life that I've thought about (and read up on) for years but where I've gotten stuck half way. Ruth's encouragement to reflect, sometimes giving me ideas for "exercises" to try, and sometimes mirroring back to me what she hears helps me see my own thinking and come further than before. In several coaching sessions I've been amazed to find that I come out with new thoughts and experiments to try where I previously thought that I had exhausted the possibilities. One area where Ruth and I have worked is around how to create space for strategic thinking in the daily whirlwind of urgent tasks. And now I'm on a new path! I highly recommend Ruth as a coach!

15/12/2023
Blogs

Presence in Focus

For Coach Development
Read more
Specialist areas
Confidence Cross Cultural DE&I Emotional Intelligence Glass Ceiling Managing Emotions Procrastination Resilience Wellbeing Work/Life balance Partner Offer
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