Alun Bedding

Working with Alun has been one of the most valuable personal and professional experiences of my leadership journey. As a General Manager leading a business in Ukraine — a country facing unprecedented volatility, complexity, and human challenges — I have often found myself navigating shifting priorities, blurred signals, and intense emotional and operational noise. Alun’s presence in this environment has been both grounding and transformative. From our very first sessions, Alun created a space of deep trust, clarity, and non-judgment — a space where I could bring both the weight of responsibility and the ambiguity of leadership during crisis. What truly sets him apart is his ability to listen between the lines, to gently challenge assumptions, and to help reframe situations in a way that cuts through the noise and gets to what really matters. His coaching helped me rediscover clarity amid the chaos — not through abstract models, but through grounded reflection, sharp prioritization, and practical self-awareness. One of Alun’s greatest strengths is his ability to distinguish the signal from the noise. When leading in a volatile environment like Ukraine, where decisions carry real human and systemic weight, this ability is not a luxury — it’s a lifeline. Alun guided me to elevate above the operational fog and see the broader landscape with new perspective. With his support, I became better at focusing my time, energy, and leadership on what truly makes a difference — for our people, our patients, and our purpose. Alun doesn’t come with pre-packaged answers. He brings presence, wisdom, and an uncanny ability to help you find your own clarity — and your own way forward. For anyone seeking not just a coach, but a thinking partner in the truest sense of the word, I cannot recommend Alun highly enough. General Manager at Roche Ukraine & Moldova | MD | Growing Markets, Shaping Teams, Rewriting Access in Healthcare

Alun has been my coach for over a year now. He has helped grow and develop both professionally and personally. He has helped me develop my leadership skills and also tackle a lot of challenges including how to effectively lead difficult teams and team members. During difficult career times he helped me understand what my preferences, fears and professional goals are. After every session I gain a lot of clarity which might not be often easy with me. He has an exceptional skill to keep me focused on the main questions to be addressed. He is very enthusiastic, positive and creates a very safe space where I never feel judged.

Alun has been my coach for almost a little over 2 years now. He has become a great resource and coach for me during this time. Alun offered his services to me in a time of great need for guidance and support. He was able to let me see myself for who I am and not who I thought I was. Alun used a variety of questions that were non-intrusive, allowing me to maintain a level of comfort that I got to choose. Through the sessions we have had, he continues to prove to be an asset with my self development. We have gone through many topics and Alun is fantastic at making you critically think, while still making sure that everything ties together. He will sit there waiting for your response, and at first I thought it was pressure but I learned that it was more giving me time to think and hear myself out. Alun in such a short time has become a fantastic resource, asset, and friend. I look forward to every session with him, he is very talented with helping others find themselves!

It has been nothing short of a huge privilege to work with Alun as my professional coach this past year-plus. He is congenial, brings a wealth of knowledge to bear, and has a knack for asking compelling questions at just the right time. Our sessions have helped me reflect during the busy moments, hone my career ambitions, and chart a clearer path forward with concrete actions. Highly recommend!