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Clare Smale

500+ hours of coaching experience

Executive Coach · Leadership Coach · Career Coach · Performance Coach · Coach Supervisor

Bristol, South West & London

United Kingdom

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About me

Executive Coach - Bristol, South West & London

I am a heartfelt, warm and challenging coach and supervisor working virtually across the UK and beyond. I am thrilled to have been awarded Global Coach of the Year by the EMCC for 2023. Highly experienced and qualified, I draw upon many different approaches and methodologies so that I can be flexible with each client. I love hearing about the aspirations, frustrations, complexities and challenges of the different worlds in which my coaching clients operate and more importantly, challenging and supporting them to build upon their abilities and capabilities and achieve what they want to have happen.

I believe in a solutions focus and paying attention to resourcefulness in the present and future rather than difficulties in the past. My style is peaceful yet challenging, purposeful yet relaxed. I will hold time and space for you with compassion and build connection and trust, but I won't empathise or sympathise once the coaching is underway as friends, family and work colleagues can give plenty of both. That doesn't mean I don't care, because I do. My professional skill is directing that care for you into insightful questions and choosing the right coaching tool for the right moment to uncover potential and facilitate transformation. Return on investment is important - everyone is under conflicting demands for their time and energy. I believe coaching should ask you the questions that you wouldn't ask yourself and challenge the limitations and assumptions that others might pass by. I love the phrase 'fierce courage' and this sums up my belief about coaching work at its best.

When I'm not coaching, I really enjoy developing new and experienced coaches through coaching skills programmes and ILM coaching qualifications. My business inspired2learn is both an ILM and CMI accredited centre and delivers an extensive portfolio of qualifications in coaching, supervision and leadership worldwide. I’ve written and published two coaching books and a set of coaching cards. Working with middle managers and senior leaders in a coaching relationship is especially rewarding. These roles can be isolated and the impact of time to think, be challenged and supported by a coach has the potential for transforming behaviours and outcomes.

I coach face to face or virtually. A one off session or a longer term relationship both work well, depending on what the client is seeking to achieve. Supervision can be 1:1 or in a group setting. I also run in-house groups for organisations and coaching pools.

I am a Member of the AC, CMI, EMCC, ANLP and AOCS. I am Fellow of the Inst Leadership and RSA.

Away from work and with two very dodgy knees, I spend a lot of time road cycling and mountain biking in beautiful Wiltshire and beyond. I spend as much time as I can outdoors on the bikes or walking and if the weather is bad, I use it as an excuse to stay indoors and crochet or play my ukulele!
Professional body membership

Association for CoachingEuropean Mentoring & Coaching Council GlobalAssociation of Coaching Supervisors

Level of membership/accreditation

AC - Individual Full MemberEMCC - Master memberEMCC - Accredited Master PractitionerEMCC - ESIA - Accredited Supervisor


ILM Level 7 Diploma in Executive Coaching & Leadership MentoringProfessional Certificate in Supervision (Henley Business School & University of Reading)NLP Master Practitioner and Trainer (INLPTA)Post Graduate Certificate in EducationBA (Hons)

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As a coach, Clare has the ability to get to the niggle point and ask "that question" in a highly efficient and friendly way. After our session I was able to park my action until I was in a position to actually do something, in a way I hadn't been able to before without constantly questioning myself. As a supervisor, Clare's knowledge and skill in enabling every member of the group to explore their topic using different techniques, ensures enlightenment for all participating. In one session I have already learnt so much about my coaching and how I can improve. I am excited to see where the next session takes us.


Clare has a really engaging, friendly manner. She holds you to account, she allows you to explore and more importantly she gets transformative results! I would thoroughly recommend Clare as an exceptional executive coach. You won't be disappointed. P. W.


Clare provided coaching support to me at a pivot point in my career. Her challenging approach got the best out of me, helped me reaffirm my desired career direction and forced me to think about my passion and talents. Clare used a range of approaches, the Ikigai model was particularly helpful and something I continue to refer to. I secured my dream job whilst undertaking coaching with Clare, the sessions were invaluable and I have would highly recommend her. A.J.


Clare is supporting me through a coaching qualification and her extensive experience, knowledge and passion for coaching is inspiring. Clare adopts a range of approaches and styles to get the very best from you, offering feedback and challenge alongside an all important great sense of humour.


Clare is truly motivational and inspiring coach. My sessions with her have led me to find out things about myself that were both illuminating and productive. She has a great style which is friendly and trusting. Would highly recommend.


Following a major life event Clare helped me to see my strengths and plan a different future. Claire is an inspiring, motivating and intuitive coach who intelligently uses her coaching skills to teach and support. I am currently studying the ILM level 7 coaching and mentoring course and see Clare as my role model. I highly recommend her.


Clare is course leader for an ILM accredited coaching qualification that I'm taking and I've been very impressed with the approach. Clare's lively style combines humour with perceptive feedback and it's helping me evolve a more coaching orientated leadership style.


Clare is a superb coach and coaching supervisor. She is my supervisor for the ILM Level 7 Coaching and Mentoring. Fun, energetic and passionate about coaching and supervising, Clare makes learning and exploring coaching techniques and skills so enjoyable. She is highly experienced and has given me the confidence to develop as an executive coach. I love attending her workshops because you learn so much and grow in confidence and laugh lots. I would highly recommend her.


I am a developing coach and am currently studying the ILM Level 5 Coaching and Mentoring qualification. Clare has been my tutor, coach and supervisor. I have found Clare to be highly professional and knowledgeable with a wealth of experience. I have really enjoyed working with Clare and she has always been approachable, helpful and fun. I would highly recommend Clare.


Clare was my tutor during the successful completion of the ILM Level 7 Certificate. She is now my supervisor. As a tutor Clare was first class. She was very proactive, always stretched my thinking and was an ever ready mine of resources. There is no doubt that I benefited from her experience and her insights. As a supervisor she has proven to be a great sounding board where she puts her wealth of knowledge and expertise to great use. Clare certainly has a natural way of getting the best from people.


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Specialist areas
Assertiveness Career Direction Communication Confidence Delegation Effective Meetings Glass Ceiling Influencing Skills Leadership Managing Change Managing Emotions Mentor for Coaches Mentor for Leaders Motivation New Role Performance Management Personal Impact Presentation Skills Problem Solving Procrastination Promotion Resilience Strategy Supervision: 1-2-1 Supervision: Group Time Management Wellbeing Work/Life balance
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