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Jay Jupp

Coaching in English

1500+ hours of coaching experience

Executive Coach · Leadership Coach · Career Coach · Performance Coach

Aylesbury

United Kingdom

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Overview
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About me

Executive Coach - Aylesbury


About Me

With more than 25 years’ experience, my coaching journey began in the pharmaceutical sector, empowering sales teams to perform at their best. Since then, I’ve led and coached across industries including financial services, telecoms, and non-profit organisations, holding senior leadership roles where I experienced first-hand how culture, leadership, and personal transitions shape performance.

Today, I partner with leaders and organisations at moments where life and work collide. My role is to help individuals quieten the inner critic, build confidence, and reframe self-limiting beliefs so they can make clearer decisions, act with courage, and unlock new possibilities. I believe the inner world of a leader is where lasting transformation begins, and when that shifts, so does the culture and performance of the teams around them.

My Approach

Transformational Coaching – Supporting leaders through pivotal transitions that reshape their presence, confidence, and effectiveness.

Strategic Leadership Development – Strengthening leaders’ ability to influence, navigate complexity, and drive meaningful organisational outcomes.

Confidence & Self-Belief – Helping clients tap into their strengths, step forward with clarity, and grow resilience.

Communication & Relationships – Building trust, empathy, and influence in how leaders connect with colleagues, stakeholders, and teams.

Mindset Shifts – Empowering clients to overcome barriers, shift perspective, and create new patterns of thinking and action.

I believe coaching should not only feel transformational for the individual, but also have a measurable impact on organisational performance. My clients often report greater confidence, stronger leadership presence, healthier team cultures, and tangible improvements in engagement, collaboration, and retention.

Who I Work With

My clients range from managers and emerging leaders through to C-suite executives. I tailor each coaching partnership to meet individual and organisational goals, whether that’s career progression, performance, or navigating transitions.

I am a values-led coach: kind, empathetic, respectful, courageous, and fair. I hold safe, non-judgmental spaces for my clients — and I believe learning is most powerful when there’s room for laughter too.

If you’d like to explore how we might work together, I’d be delighted to arrange a conversation.
Credentials
Professional body membership

Association for Coaching

Level of membership/accreditation

AC - Individual Full Member

Qualifications

Association of Executive Coaching Practitioner Diploma in Executive CoachingEmotional Intelligence Practitioner EiP3Saville Wave Professional Styles Practitioner- Saville AssessmentTest User Occupational Ability/Personality -Saville AssessmentMBTI Step 1 – OPPBA (Hons) Business and FinanceAwards:Award: 1. Corporate Coaching and Recruitment Awards 2024 Most Dedicated Nationwide Executive Leadership Coach, Client Service Excellence Award 20242. CorporateLiveWire Innovation and Excellence Awards Leadership Coach of the Year 20243. Corporate Vision Recruitment & Coaching Awards - Most Empowering Leadership Coaching Practice 20234. Award: PharmaField Field Sales Trainer (Coaching Award) 2002

Reviews
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During a challenging job search, Jay provided not only expert guidance but also the clarity and confidence I needed to move forward with purpose. Jay helped me identify and articulate my strengths and gave me hints & tools to do my very best in interviews.

15/09/2025

Jay was the timely spark I needed—helping me break through anxiety and self-doubt. Her coaching reminded me I’m not defined by my limits, but by my potential. I now believe I deserve the life I dream of. Grateful beyond words.

22/06/2025

Working with Jay has been a wonderful opportunity. The work I have done with Jay’s support has empowered me to notice and embrace my strengths, be more self compassionate in the face of challenges and feel more confident. Jay struck a great balance of asking thoughtful questions, supporting me to come up with my own solutions, and constructively challenging my limiting inner beliefs, providing me with different perspectives through her expertise and experience. Jay was friendly, communicated excellently and created a safe space for productive and meaningful reflection. Although our sessions were spaced out, they felt like a guiding light for me. With Jay’s help I’ve been able to change past thinking patterns and learnt new skills that I will carry with me for life. Highly recommend Jay as a brilliant coach! Thank you Jay!

09/06/2025

Jay is the consummate coaching professional. Working with Jay has been an insightful and empowering experience. Jay has deep knowledge on leadership, career development and influencing. Working with Jay has helped me to improve my self-awareness, as well as helping me gain clarity and confidence in my professional journey.

29/08/2024

It's rare you come across stand out talent like Jay. I have had the privilege of working with Jay since working with her at MIB. Jay is a delight to work alongside - insightful, determined, driven and supportive and she does this with lots of dignity, respect and integrity. She is diligent, delivery focused, organised and manages all of this with good humour and professionalism. As my coach and mentor, Jay brings a huge neurodiversity of thoughts and ideas. On a more personal level, my increase in self-confidence and self-reliability has helped me contribute more effectively to the team and the organisation as a whole. Jay will be successful in anything she does and I can't think of anyone I'd recommend more highly.

08/07/2024

Jay was my coach during 2023 and I highly recommend her. Everyone needs a coach like Jay cheering you on from the sidelines. She actively and emphatically listens in a safe space. Her approach supported me to stretch my thought process to focus and this sharpened my objective setting. She shared insightful techniques to implement on an ongoing and daily basis. She encouraged me to think about “why”. Whilst this can challenge the comfort zone in the short term; her approach supported me to develop and create some decisive outcomes at the end of 2023 that have long term value in my career. Thank you Jay and I look forward to working with you again at some point.

14/06/2024

Jay is a brilliant coach, with the ability to draw out insights that have been highly valuable for me. She has a highly personable and compassionate manner that makes it easy to open up to and I found myself venturing onto deep topics that brought about huge learnings for me. I found that I had to stretch myself in the sessions but I found it easy to do so given the emphasis on this being a safe space. Thank you Jay for all your help!

10/06/2024

I had the privilege of being coached by Jay over a number of years. Jay is super bright and insightful, and helped me to take my skills to the next level by unlocking barriers in my mind and by challenging me to "think big", or to identify and focus more closely on shorter term goals as appropriate to help me to achieve my objectives. I often felt that Jay knew more about me than I knew myself! This was all achieved in a truly safe space in which I knew Jay would respect my privacy and keep all that was said confidential. I could not recommend Jay highly enough.

29/05/2024

I had the pleasure of being coached by Jay! I approached Jay with concerns about my professional skills and future career path. After our partnership, I felt empowered and had a clear mind, it was like emerging from the fog. I highly recommend partnering with Jay!

28/05/2024

I had the pleasure of being both managed and coached by Jay over a period of some 5 years. During that time, Jay coached me on a range of both professional and personal matters, using challenge and keen observation and never failed to be able to get me to see the choices and opportunities i had. This was always done with kindness, with integrity, and in complete confidentiality. I also saw Jay apply these traits and coaching expertise to everyone she came into contact with and know that she left everyone with greater insight of themselves, the impact of their interaction with others and played a key role in their successes and goal achievements. Jay will always challenge unfairness, inequity and takes every opportunity to resolve conflict, pursue accountability and secure empowerment. I wouldn't hesitate to recommend Jay as a dedicated, vastly experienced and highly expert coach who will bring demonstrable value to you as an individual or as a business.

25/05/2024
Blogs

Human-Centered Technology: Designing the Future of Work for Human Flourishing

For Health & Wellbeing
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Specialist areas
Assertiveness Career Direction Confidence DE&I Difficult Conversations Emotional Intelligence Glass Ceiling Leadership Managing Change New Role Personal Impact Promotion Resilience Talent Management Transition
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