Hosted by Better Bolder Braver
Frances Fogel is delighted to welcome Helen Isacke, Accredited Senior Practitioner Coach, Accredited Coach Supervisor and founder of the Trusted Coach Directory (TCD), for a special Tools & Techniques session — an open and honest “In Conversation” about marketing procrastination (which Helen admits she still experiences herself!).
We all know there are many highly qualified, brilliant coaches out there trying to build their businesses — and it can feel like a huge challenge, if not overwhelming, to figure out how you’ll stand out, be seen, or make enough money doing what you love.
The reality is this: marketing can feel unnatural, even alien, to many coaches. And even when we do know what to do, we often still hit internal blocks when it comes to taking action. Why?
Coaches who feel they procrastinate should also feel that they can get the support they need to get out of their own way (by being a member of the BBB community). But there are other clever things one can do to put oneself out there. In addition to getting clear on your Who, What and Why, your Pricing and your Purpose, joining platforms like TCD mean that you can be confident that a significant amount of marketing leg-work is being done for you.
Helen created the Trusted Coach Directory to help professional coaches and supervisors raise their profile in a credible, transparent way — not by shouting the loudest, but by being visible in the right places, being discovered by the right clients, and being part of a respected community of peers.
TCD is more than just a directory — it’s a supportive platform that helps you demonstrate your professionalism, showcase your credentials, and grow your confidence when it comes to being seen and chosen as a coach. It’s a gentle but powerful antidote to the noise of social media and the pressure of online visibility.
In this conversation, Helen and Frances will be openly exploring what really stops coaches from:
Promoting themselves
Contacting prospects
Following up warm leads
Writing that blog
Charging a fee that reflects their value and expertise
and so much more…
Bring your questions, your marketing gremlins, and your honest reflections — this will be a safe, supportive, and motivating space for all of it.