Are you a professional coach?

Ethical Marketing with Testimonials: A Workshop for Coaches

Date:

19/05/2025

Time:

13:00

Place:

Online

Category:

For Coaches

Cost:

£ Free

Event by Better Bolder Braver with Frances Fogel

How do you ask to have a light shone on your work—without becoming the hero instead of the guide?

How can you be sure asking for a testimonial isn’t simply feeding a need for external validation?… And does it matter if it is?

If you’ve ever found yourself hesitating to share the impact of your work, unsure of how to ask for feedback—or how to use it without losing your integrity—this workshop is for you.

Join us for a powerful session designed for coaches who want to market themselves with greater clarity, confidence, and joy—while staying grounded in ethics, permission, and authenticity.

Whether you’re part of the Better Bolder Braver community or not, this is an invitation to make your marketing feel more like coaching—relational, reflective, and real.

What We’ll Explore:
• When and how to ask for feedback or testimonials in a way that honours permission and the client relationship
• The difference between feedback and celebration
• Clear and compassionate endings: finding the right moment to ask
• Turning feedback into powerful marketing tools – written testimonials, video content, podcasts, and case studies
• Navigating anonymity, naming, and consent with confidence
• How testimonials can become a tool for self-reflection and validation as a coach
• The act of asking as a form of generosity and invitation – making your clients feel seen, heard, and valued
• Practical ideas for using testimonials across your website, social media, and email

You’ll Leave With:
• A toolkit of ethical, permission-based approaches to collecting and using testimonials
• Coaching prompts to help you make asking for feedback a joyful and generous practice
• A deeper understanding of how testimonials can both affirm your work and attract your ideal clients
• Clarity on how to share the story of your work in a way that resonates and builds trust

This is not a formula. It’s a conversation—about relationships, reflection, and ethical visibility.

Come with curiosity. Leave with confidence.

Our Tools & Techniques workshops are open to community members as well as all “people-helpers” more widely—coaches, therapists, consultants, creatives, facilitators—who are curious about doing good ethical marketing. If you’re looking for a marketing approach that’s more aligned with your values, this is a great place to start.

Click on More Info to book your free place

Keep up to date with useful articles
and upcoming events

How can you improve your Leadership Development Programme?

Find out by taking this quick audit x