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Sarah Bauer

Leadership Coach, Career Coach, Performance Coach

London & Kent

Specialist areas:
Career Direction, Communication, Confidence, Conflict, Difficult Conversations, Leadership, Managing Change, Performance Management, Personality Profiling, Work/Life balance
5 / 5
3 years of coaching
Face to Face, Telephone, Video Conference
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Level of Membership/Accreditation

AC - Individual Full Member

About me

I am an experienced coach, with a passion for helping aspiring and experienced team leaders bring about positive lasting changes that impact their lives now, and in the future. I help my clients build effective leadership styles, lead through change and manage competing demands, to develop their leadership capabilities, increase their creativity and their ability to collaborate with others.

I am a Chartered member of the Chartered Institute of Personnel and Development (CIPD) and a member of the Association for Coaching (AC), certified through The Institute of Leadership & Management (ILM). I create structured coaching programmes that pinpoint challenges and help team leaders leverage their strengths in order to thrive and positively impact others. I also consult on professional development objectives and am an active trainer.

Drawing on my 13 years in the communications industry, I understand the challenges of operating in a complex, fast-paced and ever-changing environment. Most recently I was the Learning & Development Director at AMV BBDO, a Nielsen 'top billings' creative agency where I defined and implemented the L&D strategy and the employee engagement and wellbeing initiatives to support organisational experience, performance and effectiveness. This was recognised with the Institute of Practitioners in Advertising's (IPA's) CPD Platinum Awards and contributed to Campaign magazine's 'Talent Management Team of the Year' Award and 'Best Places to Work' accolades.

I live in London, but serve a highly diverse client base both in the UK and abroad, in person and remotely. I've travelled extensively (33 countries... and counting) and have worked in many multi-cultural teams, which has given me a depth of understanding and cultural sensitivity that I draw upon when working with clients.

Professional Body

Association for Coaching


- Chartered Member of the Institute of Personnel and Development (CIPD),
- Institute of Leadership & Management (ILM): Level 5 Certificate in Coaching and Mentoring,
- MBTI: Step 1,
- Skillset: LBGT Inclusion in the Workplace,
- MHFA England: Mental Health First Aid,
- Masters in Communication Design.

Latest reviews

5 / 5 ★

Sarah’s ability to really listen during our sessions, combined with her experience, advice and knowledge was massively beneficial to my career and progression. Her vast knowledge of training courses and tools specific to my role, level and needs was invaluable and on completing gave me stronger workplace skills, analytical skills and increased confidence – I thoroughly enjoyed the courses too! I highly recommend Sarah. MM Insights Analyst

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