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Keith Abrahams

Executive Coach, Leadership Coach, Performance Coach


Specialist areas:
Assertiveness, Conflict, Decision Making, Emotional Intelligence, Health & Wellbeing, Influencing Skills, Leadership, Performance Management, Strategy, Team Development
5 / 5
25 years of coaching
Face to Face, Telephone, Video Conference
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Level of Membership/Accreditation

AC - Accredited Master Executive Coach

About me

Executive Coach - Stevenage

A crucial and critical, yet calming, confidante to directors and aspiring senior managers.

I have been an MD & CEO, meaning I am versatile professional and commercial Finance & Operations Director, whose technical knowledge is enhanced by highly developed interpersonal skills. This combination enables achievement of results personally, and through developing staff, in the healthcare, manufacturing, distribution, retail and consultancy sectors.

My coaching focus is with finance, legal & project management professionals seeking to advance their careers & performance, including into CEO level roles.

As a highly regarded commercial business partner and coach, I combine leadership with analytical insight and breadth of functional competence, that delivers succession planning, strategic, organisational development, robust financial control and resilience.

I am an experienced director, professional coach and lecturer who combines that mix of skills to:

Be the Finance Director and:
1. Consult on business improvement
2. Facilitate leadership growth
3. Coach staff and organisational development
4. Address stress and create success (see Executive Stress Management below).

My ROI for coachees comes from:
1. Business Results (Money, Time, Quality, Quantity)
2. Team Interpersonal Relations improvement
3. Leadership Behaviours

This is because "Leadership is the quality that transforms good intentions into positive action; turns a group of individuals into a team; and their combined efforts into success".

And so ambitious and developing clients often approach with these questions:
1. How do I address my, for example, focus, confidence, patience, restlessness?
2. How do I demonstrate my, for example, insightfulness, authenticity, transparency, integrity?
3. How do I inspire, for example, with spirit, passion, innovation
4. Help me acquire new abilities, for example, to communicate, use the numbers, be accountable?
5. Support me become more decisive, positive, generous or persistent?

More established managers and executives like to reflect with me on their: owning their vision, organisational culture, decision making, resource acquisition and overseeing and delivering results.

They also like to consider and improve their, presence, technical skills, strategic insight, communication range and leadership style.

Further Background, Case studies & Testimonials:
Profile & Background:
Executive Stress Management:

Professional Body

Association for Coaching


CBT Coaching Diploma
Human Givens Diploma
Post Graduate Certificate in Professional Education
Post Graduate Certificate in Pyschotherapy
Mindfulness Based Stress Reduction Diploma
Qualified Mediator

Latest reviews

5 / 5 ★

I am so very grateful to Keith for helping me deliver my CEO role in a clear and assertive manner that has enabled me to remain consistent with my preference to retain feminine qualities. It is refreshing to know that it is possible to achieve, remaining true to ourselves, rather than adopting an approach that we perceive is expected by others. I have seen the benefits in growing a business that has solid values and, in turn, is valuable to others. Keith comes with my highest recommendation! Thank you. CEO, Coach/Psychologist. - EJ

5 / 5 ★

I have worked with Keith both professionally and personally for the past six months. He is my coach and counsel, never afraid to challenge my deepest held beliefs, but always with my best interests at heart. He is empathetic and understanding, seeing today’s problems as tomorrow’s opportunities and that opens up a whole world of possibilities that can seem so distant at times. What you don’t always appreciate with Keith, until you spend time with him, is his vast business and organisational experience. In combination with his psychological coaching insight, those are powerful tools.

5 / 5 ★

Keith brings an amazing breadth of experience, knowledge and insights into our sessions.His depth of technical knowledge of the many different techniques available (to apply) when grappling with strategic challenges or mid term goals is enormously helpful. His coaching is empathic, encouraging and always positive. E. B.

5 / 5 ★

Keith understands business strategy and organsiational systems in great depth, and is able to communicate the nuances with straightforward clarity. Our interactions were always insightful and self-empowering. I learnt both more about business and myself. At the most challenging point in transformation projects, his calm presence enables me to navigate the stress of transformation projects in a healthy way. JP

5 / 5 ★

I find that people surprise me very infrequently, yet Keith with his insight and knack for getting to the rout of problems, does so very often. I have spent many hours with Keith over the last 3-4 years and he has helped me to find success in some of the most challenging times in my life and career. Keith has been there to reassure me, but has never shied away from the hard truths, and always has a plan. With Keith's guidance I've learnt to do this for myself, and it is hard to put a value on that. I'm sure there are other very good people out there, but I feel so fortunate that I've never had to find them! M Newcombe Director Square One Analysis Ltd

5 / 5 ★

I have worked with Keith on a few occasions and cannot recommend him highly enough. He has the knack of asking questions I'd never have asked myself, which has truly helped me to progress in what I've wanted to achieve. He has incredible knowledge and experience in a variety of areas, which ensures he coaches to the highest of levels. Patience, support, encouragement, and confidence building are a few of his skills which he displayed with myself. He has a very calm manner and I found his communications skills second to none. He has the ability to lead you to find your own courage, strength, perseverance, knowledge and skills that you never knew you had, to help you to achieve your goals. As a coach, he is of the highest quality, as a man, inspiring and a pleasure to know.