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Alison Hughes

Career Coach · Executive Coach · Leadership Coach

London, Chichester & Portsmouth

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About me

Career & Executive Coach - London, Chichester, Portsmouth

I work with individuals to support them in creating a career they love.

Do you suffer from the Sunday night blues? Are you good at what you do but no longer feeling motivated and energised by your career? I work with you to re-engage with who you are: your strengths and values, what you enjoy doing and what difference you want to make. We then create a vision of the career that you want to work towards and create a plan to get there. I then coach you through the implementation of that plan.

Career ChangeMy approach to creating a career you love incorporates my coaching skills and expertise with my deep knowledge of how to practically execute a career change – whether a radical “pivot” or some tweaking around the edges. This is a unique approach that can support you to really connect with who you are, coaching you to overcome barriers and limiting beliefs, create compelling visions and meet your goals. At the same time, my expertise, network and connections can help you forge the path forward.

Fulfilment at workBefore becoming a business and personal coach in 2016, I worked in the City of London in professional services, executive search and business development. I have enjoyed several career transitions of my own culminating in finding what I now believe to be my “calling” in helping people maximise their fulfilment at work.

My “Significant 7” strengths in Strengthscope are: Compassion, Developing others, Empathy, Enthusiasm, Optimism, Relationship Building and Self-improvement.

I am a high “I” (influencer) in DISC profiling with a love of people, engaging with others and a relatively low tolerance of detail and structure, making me an ideal entrepreneur!

Group ProgrammesI see clients in London, Chichester and Portsmouth as well as online. I run one-to-one as well as group programmes, details of which can be found on my website:

I also have a few online programmes all related to creating a career you love. Find out more about these here:

If you’re not sure whether you’re ready for a career transition, you can find out by signing up to my weekly blog: As a thank you, you will also receive some free tips for boosting your career happiness!

Or book a discovery call:
Professional body membership

International Coach Federation

Level of membership/accreditation

ICF - Professional Certified Coach


Post-graduate Certificate in Business & Personal Coaching, University of ChesterAccredited Practitioner of the Discovery Process Executive AssessmentAccredited Action Learning Set Facilitator

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After the shock of hearing I was being made redundant, for the third time in my career, had begun to sink in, my colleague recommended that we use Ali Hughes to provide outplacement support rather than the package on offer from a large scale corporate provider. I'm so glad we did. From the first conversation I had with her, before committing to the regular group coaching and training sessions and the invaluable 1:1 coaching sessions, working with Ali has been amazing. She puts you at ease, encourages and challenges you, and demystified some aspects of the whole "finding my next opportunity" process. Always ready with a searching question to really get me thinking and a great listener, I can't recommend Ali enough. - G.C.


The coaching I have had with Ali so far has been incredibly powerful and the progress I have made personally in the time that we have been working together has far exceeded my expectations of what I thought was possible. That is thanks to Ali's incredible coaching skill, her ability to listen, challenge and to dig deep when needed. I have found the whole experience incredibly empowering and I have learnt a phenomenal amount about myself. For me, the power of her coaching has been felt most in the days after each coaching session when I have felt creative, confident and empowered to take risks and push forward towards my goals. The long term 'dream' I had at the beginning of our programme now feels like a concrete reality and so without hesitation I would highly recommend her services and look forward to working with Ali again very soon. Hannah Farrell


Ali was a wonderful coach to me for over 2 years. She combines fantastic core coaching techniques and methodologies, with a real kindness and warmth. She is the best (and most patient!) listener I've ever known and has helped me develop both from a professional and personal perspective. I would not hesitate recommending her. G.L.


Ali is a versatile and challenging coach, who helped me to understand how I was getting in my own way, and set clear action steps to overcome it. Through a combination of impactful questioning and a mixture of coaching locations and session exercises, Ali supported my learning so I was able to make progress in my chosen area. If you are stuck either personally or professionally (or both!), I would thoroughly recommend her services. A.W.


Alison has helped me immensely in all parts of my career and personal life. She’s been a steadfast advocate of my abilities, as well as an honest and professional sounding board. As a high-potential mid-management member of my firm, it’s often difficult to understand my place, and over the past 2.5 years, Alison has really helped me take a birds-eye view on my career and life as a whole. Not only that, but she’s been able to help me work through tricky and demanding situations, including the sudden illness of a manager, moving across the country with my firm, and growing a business in a brand new market. LH


Alison is a superb coach and mentor. As part of a year long leadership course through my business, I spent quite some time being coached by Ali. I always looked forward to the sessions and felt that I was in very good hands and could trust her implicitly. She worked effectively to help uncover the questions I needed to be asking myself or others, and guided me to find answers. Our sessions were effective and mentally therapeutic. She is calm, measured, kind and insightful. Ali is also extremely knowledgeable without ever sounding like she knows more than you. Recommend her highly for anyone looking for a great coach. M.P.


Alison was extremely helpful as my coach. I worked closely with Alison as part of a High Potential Future Leaders Programme. Given my line of work and point I am at in my career, Alison helped me to think more strategically about business development and how to get to the next level. I look forward to working together going forward.  Anna-Marie.


Redundancy & Outplacement - how to get it right

For Outplacement
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Understanding Redundancy and the Grief Cycle: How to support employees

For Change
Read more
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    Specialist areas
    Career DirectionConfidenceManaging ChangeManaging EmotionsNetworkingNew RoleOutplacementPersonality ProfilingWork/Life balancePartner Offer
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